Blog
Notes on GEO, SEO, and getting cited by AI answer engines.
- Technical
The mobile viewport meta tag: one line that makes your site mobile-friendly
Without one meta tag, phones show your site as a tiny, zoomed-out desktop page. With it, your responsive design actually works. Here's the line and why it matters.
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- SEO
Heading structure (H1–H3): getting it right for SEO and AI
Headings are the skeleton readers and machines use to move through your page. Get the outline right and everything from SEO to accessibility improves at once.
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- Technical
Page could not be read: what's blocking crawlers (and AI engines) from your site
We reached your site and something answered, but it wasn't a readable HTML page. Here's what that means, why Googlebot and AI crawlers are probably struggling too, and how to fix it.
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- GEO
Quotability: writing passages AI engines can lift and cite
An AI answer is stitched from sentences it can lift cleanly. If your best claims only make sense in context, they get skipped. Here's how to make them quotable.
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- GEO
- Guides
GEO for nonprofits: get your mission found and cited by AI answer engines
A practical guide for nonprofits to audit their web presence for AI search, fix what blocks citations, and turn impact data into answers models trust and cite.
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- Technical
HTTPS and HSTS: the baseline every site needs
Serving over plain HTTP today is a dealbreaker for trust and ranking. Here's why HTTPS is the floor, and how HSTS locks it in.
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- SEO
Meta descriptions: what they do and how to write them
It won't move your ranking, but it decides whether anyone clicks the ranking you've got. Here's how to write a meta description that earns the visit.
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- GEO
What makes a page "answerable" to AI engines?
AI engines skim for the passage that answers the question. Answerability is about structuring your page so that passage is easy to find, and it's mostly formatting, not magic.
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- SEO
Title tags: how to write one that works for search and AI
It's the first thing search engines and people read about your page, and it's often an afterthought. Here's how to write a title tag that earns the click.
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- Technical
Core Web Vitals explained: what PageSpeed actually measures
LCP, INP, CLS: Google's three speed-and-stability metrics, minus the jargon. Here's what each one means, what's "good," and where to start fixing them.
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- SEO
The HTML lang attribute: a tiny tag that matters more than you'd think
One attribute on your <html> tag tells screen readers how to pronounce your page and search engines what language it's in. It's the easiest fix on this whole list.
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- Guides
- SEO
It's not 2010: make your public website GEO-ready
Stuffing keywords and chasing backlinks is a 2010 playbook. Here's a practical, modern guide to making your public site readable and citable by AI answer engines.
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- Guides
Why WebAudit360
Search is splitting into links and answers. WebAudit360 exists to tell you, plainly, whether AI answer engines can find, understand, and cite your site — and how to fix it.
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- GEO
- SEO
GEO vs SEO: how optimizing for AI answers differs
SEO earns rankings in a list; GEO earns citations in an answer. They overlap heavily, but optimizing for AI answer engines changes what you emphasize. Here's how.
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- GEO
What is GEO (Generative Engine Optimization)?
GEO is the practice of structuring content so AI answer engines can find, understand, and cite it. Here is what it means, why it is a distinct discipline, and where to start.
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