#Fundamentals
- SEO
Canonical URLs explained (and how to set them correctly)
When the same page exists at several URLs, the canonical tag decides which one counts. Set it wrong and you split your own authority. Here's how to get it right.
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- Technical
DOCTYPE and charset: two declarations every HTML page needs
Two one-line declarations at the top of your HTML prevent rendering quirks and garbled characters. They're easy to miss and easy to fix. Here's the what and why.
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- SEO
SEO-friendly URLs: length, words, and what to avoid
A URL is a tiny preview of the page. Short, word-based, and stable beats long, cryptic, and full of underscores. Here's how to structure URLs that help.
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- SEO
Meta descriptions: what they do and how to write them
It won't move your ranking, but it decides whether anyone clicks the ranking you've got. Here's how to write a meta description that earns the visit.
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- SEO
Title tags: how to write one that works for search and AI
It's the first thing search engines and people read about your page, and it's often an afterthought. Here's how to write a title tag that earns the click.
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- Guides
- SEO
It's not 2010: make your public website GEO-ready
Stuffing keywords and chasing backlinks is a 2010 playbook. Here's a practical, modern guide to making your public site readable and citable by AI answer engines.
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- GEO
- SEO
GEO vs SEO: how optimizing for AI answers differs
SEO earns rankings in a list; GEO earns citations in an answer. They overlap heavily, but optimizing for AI answer engines changes what you emphasize. Here's how.
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