#Fundamentals
- SEO
Meta descriptions: what they do and how to write them
It won't move your ranking, but it decides whether anyone clicks the ranking you've got. Here's how to write a meta description that earns the visit.
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- SEO
Title tags: how to write one that works for search and AI
It's the first thing search engines and people read about your page, and it's often an afterthought. Here's how to write a title tag that earns the click.
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- Guides
- SEO
It's not 2010: make your public website GEO-ready
Stuffing keywords and chasing backlinks is a 2010 playbook. Here's a practical, modern guide to making your public site readable and citable by AI answer engines.
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- GEO
- SEO
GEO vs SEO: how optimizing for AI answers differs
SEO earns rankings in a list; GEO earns citations in an answer. They overlap heavily, but optimizing for AI answer engines changes what you emphasize. Here's how.
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