Technical
Performance, security, and technical hygiene that keep your site fast, crawlable, and trustworthy.
- Technical
DOCTYPE and charset: two declarations every HTML page needs
Two one-line declarations at the top of your HTML prevent rendering quirks and garbled characters. They're easy to miss and easy to fix. Here's the what and why.
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- Technical
Text compression (gzip, Brotli, zstd): the easiest speed win
Compression can cut what you send over the wire by two-thirds, and it's often a single setting. Here's what gzip, Brotli, and zstd do, and how to switch one on.
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- Technical
Security headers: four HTTP headers worth setting today
Four HTTP response headers quietly defend against clickjacking, MIME sniffing, and data leaks. They're config, not code. Here's what each one does and how to add them.
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- Technical
HTML page weight: why a bloated document slows everything down
Before a single image loads, the browser has to download and parse your HTML. If that document is a megabyte of markup, everything starts slow. Here's how to slim it.
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- Technical
The mobile viewport meta tag: one line that makes your site mobile-friendly
Without one meta tag, phones show your site as a tiny, zoomed-out desktop page. With it, your responsive design actually works. Here's the line and why it matters.
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- Technical
Page could not be read: what's blocking crawlers (and AI engines) from your site
We reached your site and something answered, but it wasn't a readable HTML page. Here's what that means, why Googlebot and AI crawlers are probably struggling too, and how to fix it.
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- Technical
HTTPS and HSTS: the baseline every site needs
Serving over plain HTTP today is a dealbreaker for trust and ranking. Here's why HTTPS is the floor, and how HSTS locks it in.
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- Technical
Core Web Vitals explained: what PageSpeed actually measures
LCP, INP, CLS: Google's three speed-and-stability metrics, minus the jargon. Here's what each one means, what's "good," and where to start fixing them.
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