SEO
Search engine fundamentals — the on-page and technical basics that still decide whether people find you, updated for the AI era.
- SEO
hreflang tags: how to get multi-language SEO right
Run one language? You can skip this entirely. Run several? hreflang is how you stop Google showing the wrong version to the wrong country. Here's the short version.
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- SEO
Open Graph and Twitter Cards: make your links look good when shared
When someone shares your link, a few meta tags decide whether it looks like a polished card or a sad gray box. Here's the short list that does the work.
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- SEO
Canonical URLs explained (and how to set them correctly)
When the same page exists at several URLs, the canonical tag decides which one counts. Set it wrong and you split your own authority. Here's how to get it right.
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- SEO
Broken links and link hygiene: why they quietly cost you
A few dead links won't sink you, but they erode trust with readers and engines alike. Here's how to keep your internal and external links healthy without obsessing over it.
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- SEO
How many of your pages are actually indexed by Google?
You publish 200 pages; Google indexes 40. That gap is one of the most revealing numbers in SEO. Here's how to read it, and what usually causes it.
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- SEO
SEO-friendly URLs: length, words, and what to avoid
A URL is a tiny preview of the page. Short, word-based, and stable beats long, cryptic, and full of underscores. Here's how to structure URLs that help.
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- SEO
Indexability: why your page might be invisible to search
You can do everything else right and still be invisible if one tag says "noindex." Here's where that directive hides and how to make sure it isn't on by accident.
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- SEO
Image alt text: why it matters and how to write it
Alt text is read aloud to people who can't see your images and to search engines that can't either. Generic or missing alt fails both. Here's how to write it well.
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- SEO
Heading structure (H1–H3): getting it right for SEO and AI
Headings are the skeleton readers and machines use to move through your page. Get the outline right and everything from SEO to accessibility improves at once.
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- SEO
Meta descriptions: what they do and how to write them
It won't move your ranking, but it decides whether anyone clicks the ranking you've got. Here's how to write a meta description that earns the visit.
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- SEO
Title tags: how to write one that works for search and AI
It's the first thing search engines and people read about your page, and it's often an afterthought. Here's how to write a title tag that earns the click.
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- SEO
The HTML lang attribute: a tiny tag that matters more than you'd think
One attribute on your <html> tag tells screen readers how to pronounce your page and search engines what language it's in. It's the easiest fix on this whole list.
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- Guides
- SEO
It's not 2010: make your public website GEO-ready
Stuffing keywords and chasing backlinks is a 2010 playbook. Here's a practical, modern guide to making your public site readable and citable by AI answer engines.
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- GEO
- SEO
GEO vs SEO: how optimizing for AI answers differs
SEO earns rankings in a list; GEO earns citations in an answer. They overlap heavily, but optimizing for AI answer engines changes what you emphasize. Here's how.
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