GEO
Generative Engine Optimization — making your content easy for AI answer engines like ChatGPT, Claude, and Perplexity to find, understand, and cite.
- GEO
Canonical attribution: how AI engines decide who to credit
The same page often lives at a dozen URLs. Without one clear canonical, engines split the credit and you lose the citation. Here's how to consolidate it.
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- GEO
Why content freshness dates matter for AI answers
Engines reward content they can confirm is current. The fix isn't writing more. It's making your dates visible in the three places machines look.
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- GEO
What is llms.txt, and should your site have one?
A short, plain-text file that hands AI engines a clean map of your best content. Here's what it is, what goes in it, and how to ship one this afternoon.
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- GEO
Entity clarity: making your page's topic obvious to AI
When your title says one thing and your H1 says another, engines hesitate. Entity clarity is the unglamorous fix that helps them, and your readers, know what your page is about.
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- GEO
Structured data for AI search: what JSON-LD does and how to add it
JSON-LD is the label that tells engines what your page actually is. It's one of the highest-impact GEO fixes, and it's copy-paste simple. Here's the how and why.
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- GEO
Should you let AI crawlers like GPTBot and ClaudeBot read your site?
Your robots.txt quietly decides whether ChatGPT, Claude, and Perplexity can read you at all. Here's how to check what you're allowing, and the trade-off to weigh first.
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- GEO
Quotability: writing passages AI engines can lift and cite
An AI answer is stitched from sentences it can lift cleanly. If your best claims only make sense in context, they get skipped. Here's how to make them quotable.
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- GEO
- Guides
GEO for nonprofits: get your mission found and cited by AI answer engines
A practical guide for nonprofits to audit their web presence for AI search, fix what blocks citations, and turn impact data into answers models trust and cite.
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- GEO
What makes a page "answerable" to AI engines?
AI engines skim for the passage that answers the question. Answerability is about structuring your page so that passage is easy to find, and it's mostly formatting, not magic.
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- GEO
- SEO
GEO vs SEO: how optimizing for AI answers differs
SEO earns rankings in a list; GEO earns citations in an answer. They overlap heavily, but optimizing for AI answer engines changes what you emphasize. Here's how.
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- GEO
What is GEO (Generative Engine Optimization)?
GEO is the practice of structuring content so AI answer engines can find, understand, and cite it. Here is what it means, why it is a distinct discipline, and where to start.
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